September 28, 2016

5 ways to make college more affordable

The value of a college degree isn’t what it used to be, but its importance certainly hasn’t diminished. In fact, in Sallie Mae’s report, “How America Pays for College,” 90% of families expect their student to earn at least a bachelor’s degree, with 54% expecting a graduate degree. Of course, if you’ve read any recent news about the financial details of college education, you’ll know that it’s also a foreboding prospect: there is nearly $1.3 trillion in total U.S. student loan debt, ongoing wage stagnation, and the prospect of enduring years of underemployment.

But it’s not all bad news. A notable paradigm shift is taking place: this year, a whopping 98% of current students are actively engaging in ways to make their education more affordable. So how do a student and their family better prepare themselves? Here’s our list of the top five ways families can make college more affordable:

1. Save early and save often.
Recent research has shown a link between savings and college success: kids from low- and moderate-income (LMI) households with college savings between $1 and $499 are three times more likely to attend college and four times more likely to graduate. Keep in mind that not all college savings accounts are created equal, so do your research!

2. Have a plan.
Only two in five of Sallie Mae’s respondent families created a plan to pay for college, but they were able to save 3.5 times more and borrow one-third less than non-planners. Make a plan to save more and pay less for college. Pledge to save by creating a budget to set aside money each month. To learn more about budgeting, visit

3. Be realistic in assessing college options.
Academic programs and financial details often take a back seat to personal choices, but considerations like in-state vs. out-of-state, scholarship opportunities, and work-study programs can mean the difference between college being affordable or not. An honest assessment of a school’s programs and financial opportunities could knock a personal “want” off the list entirely.

4. Curb spending wherever and whenever possible.
Did you know that the average price of a new textbook has increased by nearly 30% since 2009? Whether you’re looking at room and board, books and supplies, or personal spending, there’s always a way to lower costs. Many students are choosing to live at home to reduce housing costs, while others opt for a track to complete their degrees faster.

5. Leave no financial stone unturned.
“Free money” is available in the form of scholarships and grants. There are a range of scholarships related to demographics and to characteristics like academic, athletic, and artistic. Find out more information at your guidance counselor’s office or online. And by completing the FAFSA, you’ll receive information about any grants that you or your child qualifies for.

Don’t know where to start saving? It’s never too late!
• Become familiar with Children’s Savings Accounts (CSAs) and the benefits for kids in LMI households.
• Take advantage of tax-deferred savings with the 529 Savings Plan. A 529 can be opened at birth and deposits can be made as late as senior year.
ABLE accounts, tax-advantaged savings accounts for individuals with disabilities and their families, are rolling out this year and may include costs like education and housing for your student.
• Learn about smart, tax-advantaged ways to save for college from FINRA Foundation.


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